Sell Your Book Through Word of Mouth

Through an innovative marketing mix, Allen Weaver organically built interest in his young adult fiction novel Speedsuit Powers. Based on the conflict between the new kid in school and his bully, Weaver's book took off when he used his network and imagination to market it.

With colleagues, friends and family, Weaver assembled a publicity team to help him promote the book and increase sales.

"I had Speedsuit Powers T-shirts made up, and each day, I or someone in my circle wears one," Weaver said. "People ask about the shirt, and that generates discussion about the book right then and there." Those discussions have turned into multiple on-the-spot sales for the novel.

"We also pass out flyers, and we have a strong Internet presence that helps drive Web sales," Weaver said.

That online presence includes a Speedsuit Powers fan page on Facebook, a book website and a YouTube channel that houses the book's video trailer. Weaver's online marketing spurs on what he feels is his most valuable selling tactic: word-of-mouth.

"It's the number one way to promote," Weaver said. "If it's just you talking about your book, you can only get so far. But once you get others to talk, then you'll go the distance."

So how does Weaver recommend you increase your book sales?


Develop a strong online presence


Use your network to help you market and sale


Encourage word-of-mouth promotion

Want to Learn More?

Request Your Free Publishing Consultation Below

Fill our form to learn more about publishing with iUniverse

By clicking “Request My Free Consultation”, you are providing your electronic signature, voluntarily authorizing iUniverse and its affiliates to contact you using a manual or automated telephone dialing system and send you advertisement or telemarketing messages by email or text/SMS/MMS message to the address and phone number you have provided above. You are not required to agree to this in order to buy products or services from iUniverse. You certify that you are over the age of eighteen (18). You’ll get up to ten (10) messages per month. Standard message and data rates may apply. Click here to view our privacy policy.