Book Marketing and

For many self-published authors, book marketing can be intimidating. But if it’s your goal to reach readers other than friends and family, then self-promotion is a must. Just like learning to write well and honing your craft, marketing also takes education and preparation – but iUniverse is here to help. Whether you’re just beginning to form your marketing plan, or if it’s already in full swing, browse the articles below for book marketing tips on everything from publicity to social media.

iUniverse Marketing Guide

Self-published authors must promote their own work. iUniverse can show you how.

Creating Your Ultimate Marketing Playbook

It's crucial that you develop a sound marketing strategy and adapt effective tactics as soon as you can, even though you are in the middle of say, proofreading and editing your manuscript and the cover design.

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10 Tips for Marketing Your Book

Before you can sell your book, you need to market it. The book promotion professionals at iUniverse have established a few key marketing tactics and tips to help you develop a great strategy for promoting your book.

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How to Make a Sell Sheet

A sell sheet is a concise, one-page document that details the sales and marketing aspects of your publishing program. Learn how to create a great sell sheet in this article.

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Five Tips to Improve Your Bookselling Efforts

The reward of holding a copy of your published work is indescribable. But it's just one of the many exciting milestones in your journey to self publishing success. One key objective in your publishing journey is selling your book successfully.

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High Turn-Out for Author Events Requires Smart, Sustained Effort

Successful author events require a lot of work and planning. Here are some powerful tips for planning and executing effective author events.

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10 Reasons Self-Published Authors Should Promote Their Books

You might have thought that authors should only focus on what they do best—writing. But when you have ambitious goals for your book, you should also consider understanding and practicing marketing, too. Why? We give you ten reasons in this article.

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Sell Your Book Through Word of Mouth

Allen Weaver organically built interest in his young adult fiction novel when he used his network and imagination to market it. Learn how to take an innovative marketing mix and turn it into book sales.

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Using Twitter for Effective Book Promotion

Bonnie Tranchenberg, the iUniverse author whose book Wedlocked made it into the top 100, says that getting on Twitter was the best thing she ever did for her book promotion efforts.

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6 Steps to Build a Street Team and Promote Your Book

Follow these six tips to build your own street team made of up volunteers who love your work and are committed to sharing it with as many people as possible.

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Keep Your Audience Engaged: Social Media Marketing Tips

Social media is the new way to reach a wider audience and it isn't going away anytime soon. Learn how to successfully use your social media marketing strategy and keep your audience engaged.

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Joining Book Festivals: 5 Ways To Maximize Your Appearance

You may think that a booth and a couple of books are enough to make an impact at a literary event. But that’s not always the case. To make the most out of your experience, you need to think outside of the box. We list down 5 things you should do to maximize your stay at book fairs.

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7 Reasons Why Self-Published Authors Should Go Print Too

With all the digital advertising platforms available, you might think that it’s pointless to try print ads. But it’s very much alive and there are plenty of reasons why you should add print in your campaigns. We talk about some of these factors in this article.

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