Putting a Stake in the Ground

Strategies for Getting Your First Marketing Journal Article Published Successfully

by Dr. Ken K. Wong



Book Details

Language : English
Publication Date : 3/7/2011

Format : Softcover
Dimensions : 6x9
Page Count : 92
ISBN : 9781462000210
Format : E-Book
Dimensions : N/A
Page Count : 92
ISBN : 9781462000203

About the Book

A common challenge faced by junior marketing faculty is to build a substantial track record of research within the first few years of appointment. Academic publishing can be mysterious and not many people know where to start. This book guides you through the necessary steps to have your first marketing journal article published successfully.

Advance Praise for Putting a Stake in the Ground

“Professor Ken Wong has written a clear, systematic, and detailed guidebook that describes the practical mechanics of academic manuscript preparation and submission. It describes the submission process and explains how to resolve almost any issue that might arise. This useful resource should be in the hands of every researcher.”
—Dr. Ronald E. Goldsmith, Editor, The Service Industries Journal
The Richard M. Baker Professor of Marketing
Florida State University, USA

“This is a valuable resource for anyone publishing in the academic world, working on publishing in the academic world, or interested in knowing more about the academic world. The author offers his insight in the game and identifies ways for users to become a better player in the academic publishing world. ”
—Dr. Winnie Chan, Research Economist, Statistics Canada

About the Author

Dr. Ken K. Wong is a Marketing Professor and Subject Area Coordinator at U21Global where his success in teaching was recognized with Faculty Excellence Awards in 2008, 2009, and 2010. Dr. Wong is also affiliated with the University of Toronto’s School of Continuing Studies since 2003. He is the author of Avoiding Plagiarism, Approved Marketing Plans for New Products and Services, CRM in Action, More Bucks Annually, and Discovering Marketing in 38 Hours.