Approved Marketing Plans for New Products and Services

by Dr. Ken K. Wong



Book Details

Language : English
Publication Date : 11/24/2010

Format : Softcover
Dimensions : 7.5x9.25
Page Count : 188
ISBN : 9781450262484
Format : E-Book
Dimensions : N/A
Page Count : 188
ISBN : 9781450262491

About the Book

This book provides students of marketing with everything they need to understand and prepare a comprehensive marketing plan. Written in Dr. Wong’s vivid and interesting style, and furnished with examples for new products and services, this book helps students to demystify the ingredients of an approved marketing plan.

Advance Praise for Approved Marketing Plans for New Products and Services

“Dr. Ken Wong’s latest work exemplifies the unassuming and straightforward style he is so famous for. Ken has obviously worked very hard to make things easy for the reader. The work is a step-by-step, logical, detailed and multi-faceted approach to writing the all-important Marketing plan.”
—Maurice Williams, PMC, Former Chief Marketing Officer, SingPost, Singapore

“This book helps people to prepare the blueprint of a marketing plan. I learnt a lot from this book and this is a must read for anyone who wants to successfully plan for marketing their products or services. Thanks Professor Ken Wong for bringing out such an excellent textbook.”
—Rajen Kumar Shah, Chartered Accountant, DISA, Aditya Birla Group, India

About the Author

Dr. Ken K. Wong is a Marketing Professor and Subject Area Coordinator at U21Global where his success in teaching was recognized with Faculty Excellence Awards in 2008, 2009, and 2010. Dr. Wong is also affiliated with the University of Toronto’s School of Continuing Studies. He is the author of Avoiding Plagiarism, Discovering Marketing in 38 Hours and CRM in Action.