With its huge user database, Facebook has the traffic to help give your book’s marketing campaign some traction. Even Instagram, another social media website owned by Facebook, is a viable marketing platform that is used by many brands. However, to effectively promote your work, you must cut through the online clutter and put your book in front of an audience interested in your book.
Don’t know how to start? iUniverse can help with the Social Media Advertising Basic package. Here’s how it works:
- iUniverse designs a carousel ad for your book.
- iUniverse creates a custom audience that specifically targets potential readers who might be interested in your book.
- Your carousel ad will be shown at least a million times on Facebook and Instagram’s news feeds. Note: Instagram ads appear on mobile only.
- iUniverse monitors and manages your ad campaign.
Note: Facebook retains the right to decline to show ads based on their own policies and practices.
More About | Social Media Advertising Basic
Facebook is the most popular social media platform. 76 percent of Facebook users visit the website on a daily basis—averaging eight sessions in a day. In the U.S., 68 percent of adults use Facebook. Instagram has the second highest user engagement, next only to Facebook.