Branding in a Digital World

How to Take an Integrated Marketing Approach to Building a Business

by Hilary JM Topper MPA



Book Details

Language : English
Publication Date : 11/21/2019

Format : Softcover
Dimensions : 5.5x8.5
Page Count : 296
ISBN : 9781532087493
Format : Hardcover
Dimensions : 5.5x8.5
Page Count : 296
ISBN : 9781532087486
Format : E-Book
Dimensions : N/A
Page Count : 296
ISBN : 9781532087479

About the Book

How can you stand out? How do you take your passion and turn it into profit? In Branding in a Digital World, author Hilary JM Topper discusses how branding your business – from your overall image to messaging – is paramount to its success. In this hands-on workbook, she will help you build a brand, market it effectively across digital media, and ultimately, get a strong return on investment. Topper, an expert in branding and digital communications, walks you step-by-step through the process and helps you get the results you desire. She teaches you how to: • build an integrated marketing plan. • use social media marketing. • recruit ambassadors for your brand. • integrate IoT and wearable tech. • create compelling blog and social content. • increase your SEO. • use public relations, direct mail, and email marketing to tie together the entire process. With special sections on fake news, nonprofit management, and more, Branding in a Digital World offers a complete guide to help you learn to better market your product or service so you can gain a competitive edge.

About the Author

Hilary JM Topper, MPA, is a 30-year public relations veteran. She runs both HJMT Public Relations Inc., a full-service public relations and social media agency, and HJMT Media Company, where she curates two blogs and a podcast. In her spare time, she trains for triathlons. Topper is also author of “Everything You Ever Wanted to Know About Social Media, but were afraid to ask…Building Your Business Using Consumer Generated Media” published in 2009.