Everything You Ever Wanted to Know About Social Media, but were afraid to ask…

Building Your Business Using Consumer Generated Media

by


Formats

Softcover
$17.95
Hardcover
$27.95
Softcover
$17.95

Book Details

Language :
Publication Date : 7/13/2009

Format : Softcover
Dimensions : 5.5x8.5
Page Count : 192
ISBN : 9781440153624
Format : Hardcover
Dimensions : 5.5x8.5
Page Count : 192
ISBN : 9781440153648

About the Book

Social media is becoming the fastest way to communicate ideas and values. Are you using this ever-changing media to effectively communicate your messages? In Everything You Ever Wanted to Know About Social Media, but were afraid to ask…, author and public relations professional Hilary JM Topper, MPA provides an understanding of social media.

Designed for marketing professionals, small business owners, and non-profit organization executives, Everything You Ever Wanted to Know About Social Media, but were afraid to ask… is filled with detailed, how-to information on the sometimes complicated online world. Guiding readers through the importance of implementing social media tactics into their marketing mix to increase awareness and maintain visibility, this guide:

  • Describes how to use social media sites, blogs, and microblogs
  • Reviews more than a dozen social networking sites
  • Provides an understanding of the importance of podcasts and video podcasts
  • Discusses what it means to “Go Viral”
  • Gives suggestions for handling crisis situations via the Web
Everything You Ever Wanted to Know About Social Media, but were afraid to ask… highlights the power of consumer-generated media and how it can be used effectively to help grow your business.


About the Author

Hilary JM Topper, MPA Basic Information Networks: New York, NY; Westbury, NY; Rochester, NY Birthday: April 25 Looking For: Networking, Friends, Clients Personal Information Activities: I love to ski, play golf, be outdoors and listen to music. I also love to speak before large and small groups and am available for keynote presentations and full-day conferences. Favorite Music: Coldplay, Madonna, Ramones, Goldfrapp, Radiohead, Talking Heads and the list goes on and on… I love music! About Me: I have been in the public relations business for nearly 30 years, having worked at the leading PR/Ad firms in the country including: Ogilvy & Mather PR, Ruder Finn/PR and Hill, Holiday/PR. I also worked for two large non-profit organizations in New York City as the Director of Public Relations and Development. I started HJMT COMMUNICATIONS, LLC in 1992. I am married, have two children and a turtle named Sheniqua. Contact Information Email: hilary@hjmt.com Web Site: www.hjmt.com Phone: 516-997-1950 Blog: www.hilarytopper.com Social Networks: Facebook, Twitter, LinkedIn, Plaxo, FriendFeed, Bebo, hi5, Indenti.ca, koornk, Plurk, YouAre, Seesmic, Brightkite