Making Waves
Radio on the Verge
by
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Foreword
Mark Ramsey’s new book, Making Waves: Radio on the Verge, is a cutting-edge, no-holds-barred approach to radio in today’s marketplace. His straight-to-the-point, one-on-one dialogue with some of the top marketing professionals in the country provides readers with important, relevant insight and viable solutions to consider as we continue to move our industry into the future.
His latest endeavor challenges the reader to redefine the way radio does business and how we, as an industry, continue to reinvent ourselves both from a digital and accountability perspective. From finding and nurturing talent and employees to redefining and reinvesting in our brand, Mark’s perspective shines a much needed light on the many challenges and opportunities facing radio today. This book is a breath of fresh air in an industry that has so many exciting opportunities at its fingertips.
Making Waves: Radio on the Verge is a must-read for anyone who works in the radio industry.
Peter H. Smyth
President & CEO
Greater Media, Inc.
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About the Book
Radio is on the verge all right, but on the verge of what? Are we on the cusp of a new renaissance, a time of unprecedented excitement and opportunity? Or are we headed, as some naysayers argue, towards an industry-wide twilight? Making Waves argues that it's the former, not the latter. This book can help any broadcaster navigate a digital wonderland of infinite choice and endless competition. Dive in. The water's fine. Let's make some waves. Foreword by Greater Media CEO Peter Smyth.
About the Author
Mark Ramsey is president of Mercury Media Research (http://www.mercurymediaresearch.com) and publisher of the leading radio industry opinion blog, hear2.0 (http://www.hear2.com). Ramsey is the strategic advisor to many radio and TV broadcasters as well as their new media partners. Clients include Clear Channel, CBS Radio, Greater Media, Granite Broadcasting, Sirius/XM Satellite Radio, EA Sports, and Apple, Inc. Ramsey is a recognized industry thought leader and the author of the previous radio best-seller, Fresh Air: Marketing Gurus on Radio. Ramsey has appeared on CNN, MSNBC, CNBC, E!, and VH1. He lives in San Diego with his lovely wife, an elderly cat, and a very large dog.