fresh air

About the Book

The radio industry is on a collision course with its future. What's the best way to market our stations-and the industry itself as new opportunities and challenges swirl around us?

Those are the questions posed to many of America's top marketing gurus who take a fresh look at our industry through their expert lenses.

Fresh Air is an essential manual on marketing radio stations and the radio industry. It's a guide to successful marketing that no radio broadcaster should be without.

About the Author

Mark Ramsey is president of Mercury Radio Research (http://www.mercradio.com) and a commentator on all things radio (http://www.radiomarketingnexus.com).

Mercury is the strategic advisor to many broadcasters nationwide, including Infinity Broadcasting, Entravision Communications, Saga Communications, Susquehanna Radio, Greater Media, Sirius Satellite Radio and many others.

Ramsey has published articles in all the major radio trade publications and is a recognized radio futurist.

Ramsey is also creator of the movie satire website MovieJuice (http://www.moviejuice.com) which was named by Roger Ebert as ?one of the top 20 movie sites on the web? and is regularly read by Hollywood heavyweights like Steven Spielberg. Ramsey has appeared on CNN, MSNBC, E!, and VH1 and is a board member of the Broadcast Film Critics Association (http://www.bfca.org), the nation?s largest film critic?s group.

Ramsey lives in San Diego with his lovely wife and a very large Newfoundland.