How can you get your book closer to your readers? Let’s start by making your book visible to the people who
can get it to the millions of booklovers through a targeted approach.
IUniverse and Baker & Taylor have teamed up to offer our authors a collection of targeted marketing services
that puts your book in front of people who are always searching for the next title to read, review, and stock:
Baker and Taylor Advertising includes:
- Baker & Taylor Catalog Super Annotation Listing – To get closer to readers who
will likely appreciate your book, you first need to make sure that librarians know what it is about. We eliminate
the guesswork and get straight to the main offer (your book) by advertising in a Baker & Taylor Catalog that
best fits your book’s genre. Here, your ad will be seen with title information, cover image, and a
description of up to 75 words. Click
here to see the full list of digital catalog.*
- Foreword Magazine (1 out of 10 slots) – See your book’s
ad in one of the most reputable publications in the industry, ForeWord. It’s a bimonthly
review magazine with a readership of more than 30,000 librarians and booksellers—including 1,100 American
Bookseller Association members—all of whom make buying decisions and reader recommendations that affect the
reading habits of millions of patrons and consumers. Founded in 1998, it is still the only magazine showcasing
critical reviews and title trends exclusively from the expanding independent publishing market.
- Emerging Voices Microsite Ad - This microsite was created by Baker & Taylor to address
the need for a trusted source for librarians who are always on the lookout for new titles. Your book will be
featured for two weeks on the front page of the microsite. After this, the ad will be transferred to other pages
on the site under their corresponding categories. Your book will be advertised on the site for a total of three
- Baker & Taylor Featured Titles Email (1 out of 6) – Want to get even closer to
key decision makers in the library business? An email campaign is always a good idea. Your book’s ad,
alongside those of other titles, will be sent to the inboxes of up to 45,000 librarians. In this email, your
featured title will include title information, a 450-character descriptive copy, cover image and Buy Now links.
- Baker & Taylor TS360 Homepage Banner (1 out of 4 slots) - Your
book will be on display in Baker & Taylor's TS360 web-based ordering platform for two weeks. Title Source 360
is a dynamic web-based ordering platform that allows libraries to purchase print and digital titles.
About Baker & Taylor
Since 1828, Baker & Taylor has been committed to being an industry leader, maintaining one of the largest
in-stock inventories of books in the U.S. for more than 36,000 customers in more than 120 countries. The company is
currently supporting 6,000 public library systems and representing 90 percent of all US public libraries. Their
mission: to help public libraries as these institutions in return, support the communities they serve.