Using psychology to transform the way we create personal brands
About the Book
Brand Therapist will help you design a brand personality and build an audience that loves everything you do. Yamilca Rodriguez, who has been helping brands and individuals create unforgettable experiences for decades, introduces brand archetypes that will help you attract fans who will support you as you build a business. The author introduces the creator brand, the sage brand, the lover brand, the hero brand, the magician brand and more. She connects these archetypes with individuals, such as Denzel Washington, Jennifer Aniston, Lucille Ball, Serena Williams and others, answering questions such as: • How can you deliver your story with a strong magnetic presence? • What do your clients need and want? • What goes into the science of personal branding? As humans, we are built to connect with people. When a brand takes on a primary archetype, people connect with it. In fact, leveraging archetypes will help you gain a loyal following almost effortlessly. Cultivating a brand personality is a valuable resource for attracting your target audience when building a following. People who connect with your brand will trust and follow you, leading to sales.
About the Author
Yamilca Rodriguez was born in Caracas, Venezuela, and at the age of eight, she moved to San Diego, California, with her family. When she was fourteen, she moved back to Venezuela and lived in Cumana, a small town on the coast. A year later, her father got a job at the University of Macomb, Illinois, and a year after, the family decided to move back to Venezuela to a small town in the Andes mountains. From a very young age, she was a world traveler. She’s been a guest professor at Philadelphia University Strategic Design MBA. Yamilca has a Master of Business Administration from Thomas More, and holds a Bachelor of Science in Industrial Design from the University of Cincinnati College of Design, Architecture, Art, and Planning (DAAP). Yamilca is best known as a Former brand Leader at the most significant brand-building company globally, the Procter & Gamble Company. For decades, she has been helping brands, and individuals create unforgettable experiences. She was featured in Forbes Magazine, The Voice-Tribune, The Courier-Journal, Today’s Woman, and Style Blueprint. She is a 3-time #1 bestselling author of Women Who BossUp, Ignite Entrepreneur, and Women Gone Wild. She has worked on many billion-dollar brands like SKII, Olay, and Crest 3D White, to name a few. She was a TEDx speaker and has spoken nationally and internationally. She was nominated for Most Admired Women in the beauty category for two years in a row. She has done everything from teaching yoga to teaching MBA students Design Thinking. When she isn’t creating bespoke experiences, she travels the world, helping women grow their businesses fashionably. She loves spending time with her husband and stepson in their Kentucky home.