The Limits of Strategy-Second Edition

About the Book

1992 was a killing year for the four computer companies most important to business buyers. All four had been dominant suppliers of the preceding years. But on July 16, the CEOs of both digital equipment and Hewlett Packard were pushed into retirement. On August 9, many laboratories declared bankruptcy. In December, IBM halved it's dividend for the first time ever. This edition updates and extends earlier history.

About the Author

Ernest von Simson was the research head and co-founder of the Research Board and the CIO strategy and before that the Diebold program. As such, he spent fifty years studying the computer industry, its top executives, their strategies and the reasons for their success and ultimate collapse. This is an industry where life spans are measured in years not decodes.