Sell to Excel

About the Book

Selling is the art of persuasion at its finest. It’s a way to willingly influence others’ behavior, to develop relationships, to build credibility, and to let the world know what you have to offer. Selling may be the single most important skill in human life. Whether you are a businessperson, a teacher, a prophet, or a parent, to get your point across, you have to sell. In Sell to Excel, author Asif Zaidi shows you how to sell to help people enhance their lives and resolve their problems. It draws on Zaidi’s successful sales career and extensive experience as a sales leader, and it discusses both the basics and the art of personal selling. This guide covers everything from helping buyers buy, to handling objections, negotiating, storytelling, and practicing active listening. A result of five years of rigorous study in neuroscience, communication, and psychology along with a lifetime in business, Sell to Excel offers advice and tips to put you at a strategic advantage in any personal selling situation in business or in life.

About the Author

Asif Zaidi is a former managing director with a top Wall Street firm and an entrepreneur who has fulfilled leadership roles around the world. He understands the world of leadership and business like few others, and he is passionate to help people improve their sales skills for life. A keynote speaker who has also taught at an elite business school, Zaidi is author of The Stuff of Life and Happiness: A Way of Life.