When Bill Geiger’s grandfather died, the family’s ready-mix company was left without a major customer, but it survived—and when employees at the Kansas City, Kansas, company went on strike in 1989, it came out stronger as a non-union enterprise.
Every time the company faced a challenge, it came out stronger because of grit. The employees and leaders never gave up—and that can be traced back to “The Geiger Way” that’s been passed on through generations.
The “way” forms a code that everyone at the company follows, which includes: being on time and hustling, showing honesty and integrity, seeking continuous improvement, competing for the profits necessary to reach company goals, and showing respect for the community and environment.
Whenever there was a key decision to be made or a challenge to be overcome, owners, managers, and employees only had to return to those core values. As long as they followed them, they found success.
Find out how a small company grew into one that employs more than 250 people and how it has competed against larger, better funded rivals in this fascinating account that will benefit anyone seeking to establish or sustain a mission-driven organization.