Customers Love ‘Em or Lose ‘Em

About the Book

o Do you love your customers? o Do they know it? o Do they love you? One of the biggest reasons businesses lose customers is indifference. Simply put, if you don’t love your customers, somebody else will, earning their business. Without customers, you have no business. When your customers feel loved, they buy more, buy more often, are more loyal, are willing to pay more, and they refer you to others. And you also end up lowering your costs associated with business development. Based on my years of business experience that includes B2B and retail sales, marketing and customer service, I wrote this book to share with you 57 ways you can love your customers, in ways that are truly meaningful and memorable. Applying these will help you strengthen your business relationships and your business, make business more enjoyable, and make you much more money.

About the Author

Vinay Kumar's expertise is in helping businesseses improve customer service to drive loyalty, profitability and revenue growth. His experience includes business growth planning, B2B sales, customer service, and improving communications and team work. He grew up in a large multi-cultural family that owned multiple businesses in USA, Canada and India - spanning from retail to professional services to manufacturing. He himself had co-owned a successful family business for nearly two decades that he was instrumental in growing 28 folds, much due to his outstanding customer service. In addition, he has worked with and in small and large enterprises in various capacities. From these experiences spanning nearly 4 decades he has learned to address variety of business challenges by leveraging and aligning the unique dynamics of company's principles and employees. Given his in-depth knowledge and first hand experience, he also understands specifically the joys and the struggles that family businesses face as they try to balance needs of the business and the family. Today he advises businesses on how to grow revenue and increase customer loyaly. Vinay has authored numerous articles and publications on the topics of planning, business development, customer service and communication. In his spacre time, he volunteers with The Mankind Project (MKP). He has been nationaly honored with the American Society of Association Executives for providing outstanding service to the association community. He graduated from University of Maryland in 1981, majoring in Chemical Engineering. He and his wife have two daughters and reside in Great Falls, Virginia, USA. Regularly traveling overseas, as well as growing up in a multi-cultural family, Vinay has developed deep understanding and appreciation for diverse cultures and people. Vinay can be reached at vinay.vk.kumar@gmail.com.