The End of the Fall
A View of the World and Its Future
by
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Marketing, selling, and advertising—through the powerful media of television, the Internet, and numerous cult magazines—became the unholy trinity of the business world. They were different aspects of the same god, whose name was greed. Television advertising paid professional sports organisations (and individual players) millions of dollars, while the consumers (i.e. sports fans) were bombarded with frequent, noisy, intelligence-insulting “commercials”. …
By the end of the twentieth century, the success of marketing strategies had become the “be all and end all” of private corporations. Bright minds competed aggressively for success in the marketing field. More and more business students chose to major in marketing. The unethical aspects were swept under the carpet of “acceptable business practice.”
Youthful business executives believed that any opportunity which was not downright illegal should be taken advantage of. Yet, the provision of full, factual, truthful information was the only form of marketing which could be truly ethical—anything other than that was unethical, probably misleading or fraudulent. …
The new capitalism had betrayed the ideals of its founder. The notion of self-interest as a spur to improve efficiency, productivity, and the lives of working class people had been distilled to emphasise greed as the sole motivator of any successful commercial enterprise. Television “reality” shows, such as Survivor and The Apprentice, glorified guile and deception as desirable qualities.
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About the Book
THE END OF THE FALL tackles, head-on, the daunting issues that most people are concerned about, just one decade into the third millennium. Why has mankind reached a point in history where there are no feasible solutions to its problems? Climate change is but a symptom of all the damage being done to the environment; and that damage is but a symptom of all that has gone badly wrong with mankind.
Earth’s most well-known cosmological physicist has recommended that mankind should find another planet capable of sustaining human life, by the end of this century. But would there be any point in a handful of space-shipborn survivors, creating some hi-tech prison on planet X, just so a remnant of the mortal human race could survive?
The prophecies of the Bible give us hope that, in spite of the horrendous chain of events which will soon commence, there will be survivors—and good governance—right here on Earth. Moreover, there will be peace, prosperity, happiness, and harmony between all nations, under one King.
The author is a Christian who visualizes himself transformed and transported to Heaven, when the phenomenon known as the Rapture occurs. He thus escapes the catastrophic events of the Great Tribulation. Among millions of transformed believers, he returns to Earth for the duration of Christ’s millennial reign, to help the more than one billion survivors in their efforts to restore Earth’s environment. Surviving God’s final judgement, he reflects on mankind’s history, from the 20th century to Satan’s final revolt against God.
About the Author
CYRIL JONES was raised in rural Wales. He has worked as a professional engineer in England, Canada, and New Zealand. Now retired, he lives in Ontario, Canada.