Emotional Business
Inspiring Human Connectedness to Grow Earnings and the Economy
by
Book Cover & Preview Text
A new era in business has begun. If one examines the most successful new ventures of the past twenty years in Internet search, coffee, rental cars, airlines, social networking, online shoe retailing, and numerous other industries, a distinctive business model has been matched by a distinctive emotional strategy. The superstar companies have outperformed industry competitors, in part because they have embraced the concept of emotional connectedness within their business enterprise.
Discussion of emotional excellence may seem out of place in a recessionary milieu, where companies are in the midst of downsizing and restructuring. Even though many are acutely worried about costs, the real threat to business survival is disconnection. The global economy remains constrained because efforts at financial stimulus have not been matched by a corresponding stimulus of trust.
Problems in managing emotions inevitably lead to problems in managing business results. Entrepreneurs and executives are increasingly obliged to become the Chief Emotional Officers of their enterprises in order to succeed in an emotionally volatile world. Here’s how.
Formats
Book Details
About the Book
If you’ve ever felt ignored as a customer, humiliated by a teammate, drained by workplace politics, or painfully isolated in a big company, then you’ve experienced the business effects of emotional disconnection.
In today’s knowledge-driven and service centered economy, emotional excellence isn’t idealism. It is a practical necessity for growth and retaining superior talent. The Industrial Revolution is over, and the Emotional Revolution has now begun.
Recognizing that emotion is part of the fabric of human biology, the hundred billion neurons in every brain can be emotionally engaged to:
• Evoke intense customer passion to boost sales
• Eliminate the financial self-destruction of infighting
• Excite employees to care for each other to ensure effectiveness
Written for anyone from the small business employee to the corporate CEO, this step-by step guidebook contains dozens of practical checklists and examples to immediately create connection with customers and colleagues. If you get the emotions right, you get the business right.
About the Author
Dr. Ravi Rao is a sought-after speaker and management consultant to businesses on five continents. An expert in the scientific underpinnings of emotion and the business applications of emotions, Dr. Rao possesses a diverse background as a neurosurgeon-in training and child development researcher. He is a graduate of Johns Hopkins University and received his surgical training at Harvard. As of 2015, he is based in Los Angeles. He is available for speaking engagements. http://ravi-rao.branded.me