Ad Asylum

by Dan Wald & Cover design or artwork by Anthony Lamberty



Book Details

Language : English
Publication Date : 11/10/2009

Recognition Programs

Format : Softcover
Dimensions : 5x8
Page Count : 220
ISBN : 9781440182846
Format : E-Book
Dimensions : N/A
Page Count : 220
ISBN : 9781440182853

About the Book


“I’ll fire anybody at my agency who I see reading this book!”
-Agency CEO
“Dull. Dull. Dull. Put me to sleep.”
-Agency CEO
-Agency CEO
“This book sucks.”
-Agency CEO
“Let me be clear. No one at our agency has ever slept with a client.”
-Agency CEO

Halliday & Vine, once the greatest ad agency in New York, is now an agency on the brink. Peter Vine, their creative genius, has disappeared. Now, they’ve got one last chance to save themselves when they make the final round in the pitch for the largest fashion account in the world. But Drew, the new Chief Creative Officer, is going to blow it with an absolutely horrible pitch.

That’s when agency peons Ryan Simmons and Rachel Weiss decide to take matters into their own hands. Their only problem? They’ve got no team, no budget, no research, no place to work, no way into the pitch, and to say that Ryan is fashion-challenged is an understatement.

What ensues is pure mayhem as the latest technologies, outsized egos, nasty clients, and supermodels all clash as a lovable but motley crew try to save their agency and their jobs.

About the Author

Dan Wald has spent over twenty-five years in the marketing world in New York City. He claims that writing this book was actually a pitch for a feminine care product gone bad. He lives in New Jersey with his lovely wife, two teenage children, and two psychotic Westies.