Invisible to Remarkable
In Today’s Job Market, You Need To Sell Yourself as “Talent”, Not Just Someone Looking For Work.
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Now more than ever, it’s not the degree you have, who you know, the school you graduated from, your score on a college entrance exam or how much experience you have, that determines your employment security. In today’s employment market place, your success will essentially be determined by whether or not you’re remarkable. You have to begin with the end in mind.Decide what you want to be and then pursue it. Randomly searching for what’s available is no longer a realistic option. This is not a book focused on job search. It’s transformational thinking to help you understand and apply the concepts of personal branding to become financially independent , be successful in your career, establish yourself as being remarkable and do work that matters. The era of becoming a personal brand has begun. The OLD rule – get your resume in front of as many people as you can hoping that someone needs you and they will give you a call. The NEW rule – present yourself as remarkable by targeting companies that could use your services with clearly defined solutions to help them make money, save money or solve a problem. You are about to discover how personal branding can take you from invisible to remarkable!
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About the Book
The employment market has changed. The way to find work has changed. Expect to DO a job, not HAVE a job. Now more than ever, it’s not the degree you have, who you know, or how much experience you have, that determines your employment security. Your success will be determined by whether or not you’re remarkable. Randomly searching for what’s available is no longer a realistic option. This is not a book focused on job search. It’s transformational thinking to help you understand and apply the concepts of personal branding to become financially independent, be successful in your career, establish yourself as being remarkable, and do work that matters. In today’s job market, you need to sell yourself as “talent”, not just someone looking for work.
About the Author
Mike Berg, M.Ed. is a job search expert, employment ananlyst, and employability skills trainer. His background includes experience as a Fortune 500 HR Manager, a WNN Radio Talk Show Host, and as a Feature Writer for The Employment Digest. He is the Director of the Job Clinic (www.thejobclinic.com) and the author of Marketing Yourself as a Professional, YOU Write Your Own Ticket and Invisible to Remarkable. Mike has been an adjunct faculty member with national colleges and a keynote speaker for international conferences and professional association events. His trademark high energy speaking style and innovative presentations have earned him recognition as a dynamic motivational speaker who offers his audience inspiring insights to change their thoughts to change their world.