Read This First

The Executive's Guide to New Media—from Blogs to Social Networks




Book Details

Language :
Publication Date : 11/16/2009

Recognition Programs

Format : Hardcover
Dimensions : 6x9
Page Count : 180
ISBN : 9781440166877
Format : Softcover
Dimensions : 6x9
Page Count : 180
ISBN : 9781440166853

About the Book

They're all looking to you ...

  • Upper management wants a Social Media plan.
  • PR wants permission to Twitter.
  • Marketing wants to create a Facebook fan page.
  • Customer Support wants to blog.
  • Information Technology wants budget to support streaming video.
  • And you want someone to explain this stuff in plain business language.

If you're struggling with your answers, then you need to Read This First!

What others are saying about the book:

"This book captures the perfect mix of humor, reality and no-nonsense examples that every executive can relate to. It made me cheer and laugh, all the while making me want to buy copies for all of my clients and potential clients."
- C.C. Chapman - Partner, The Advance Guard

"From shifting company culture and mindset to applying New Media tools and techniques, "Read This First" gives executives and managers the foundation they need to get started."
- Karen Bartleson, Senior Director of Community Marketing at Synopsys and Author of The Standards Game

"Ron Breaks down New Media in a clear, concise, high-level manner that is sure to "click" with business people everywhere."
- Corey James Scribner,

"Social media is a new and constantly changing medium for businesses to learn... and I think it would help the uninitiated to read this book not just first but TWICE."
- Mike Kilroy Vice President, Maples Communications

"The challenge with social media is not how to use the tools - any recent college graduate or goateed under-employed social media consultant can do that. The problem is getting your corporate culture to change. "Read This First" talks about business results and the political challenges you will face as you do it."
- John Wall, Ronin Marketeer

"Finally, a New Media book written squarely for those in the C-Suites. With it's no-nonsense approach and vivid examples, "Read This First" is an important guidebook on New Media for executives."
- David Jacobs, Connected World Media, LLC

About the Author

Ron Ploof founded OC New Media, LLC to help executives understand the the business reasons to adopt New Media communications. Driven by his passion for technology, history, and storytelling, he aims to take the mystery out of new technologies, showing how they fit within the corporation and how they can be used to increase sales, lower marketing costs, and increase employee productivity.

Ron’s passion for helping companies find better ways to communicate with their customers combined with his 25 years of high-tech business experience brings a fresh perspective to an old topic. He’s one of the early podcasters, having produced an audio storytelling podcast since 2005. He’s the author of the popular RonAmok! blog (, and is an active member of the social media community.He's is a sought-after speaker, having presented before Fortune 50 companies, Public Relations Society of America (PRSA), Ragan Communications, MarketingProfs, Entrepreneur Magazine, Podcamp, Forensic Expert Witness Association, National Investor Relations Institute, and the Massachusetts Institute of Technology.

You can follow him @ronploof on Twitter.