Internet for Activists

About the Book

Internet for Activists is a how-to-do-it guide to using websites and e-mail in grass roots politics. Leonard Kranser’s unique book blends essential technical knowledge with lots of political and media savvy. The result is a practical handbook in layman’s language for those who are not computer experts. It is easy reading, filled with interesting real-world examples.

Kranser shares what he learned field-testing Internet tactics in a successful six-year campaign to rally public opposition to his county government’s multi-billion dollar El Toro airport plan. He writes for those who may need to carry on similar efforts “with hard work, clever tactics, and a miniscule budget.”

In the words of one reviewer who closely followed the battle, this is a hands-on guide to “campaign tools that can be accessed by ordinary citizens to achieve goals of breathtaking scale.”

Kranser’s El Toro Info website won an Award of Excellence for Internet and On Line Marketing from the Public Relations Society of America.

About the Author

Leonard Kranser edits the volunteer-run El Toro Info website. He is a leader of grass-roots opposition to El Toro airport. Kranser retired from business ownership and teaches, writes, and is active in community service. He earned his BME at Rensselaer, MS at MIT, and MBA at the Harvard Business School.