All The Public Relations You Need To Know To Run A Company Successfully!

About the Book

Most of what CEOs know about public relations isn't so. This how-to book, readable in one hour, separates the facts from the fiction, the BS from common sense. The book will give you confidence and professional understanding of public relations management for the top boss.

About the Author

Public relations counselor Dean Sims has won 72 awards for his professional work in the past 30 years. He is an internationally accredited public relations counselor, is a trustee and teacher at two journalism schools, writes and speaks often on the subject of communications in business.