Sun Tzu's The Art of Competing

About the Book

Written by an actual sales person of 25 years, this book offers insight into a topic not often covered by books on selling or marketing—the competition. In todays world of local and global competition in every field, this book delves into the work of one of the most recognized experts on waging war and translates his wisdom into guidelines for defeating your competition. Whether a sales or marketing manager or a sales person in the field, this book will give you a working sales person's insight into how to wage war and win against your competition. Let's hope they do not read it first.

About the Author

Scott Bell has been in sales, marketing, and sales management for 25 years with IBM, Unigraphics Solutions, and EDS. Scott has designed and implemented a variety of training programs for both sales and marketing people. Scott has a degree in Architecture from the University of Illinois and an MBA from the University of Missouri.