Great Demo!

How To Create And Execute Stunning Software Demonstrations

by


Formats

Softcover
$23.95
Softcover
$23.95

Book Details

Language : English
Publication Date : 4/5/2005

Recognition Programs


Format : Softcover
Dimensions : 6x9
Page Count : 308
ISBN : 9780595345595

About the Book

“Have you ever seen a bad software demo…?” Peter Cohan helps organizations put the “Wow!” into their demos to make them crisp, compelling and successful - to get the job done.

He has had roles in four corners: technical, product and field marketing (he was banished to Basel, Switzerland for two years for bad behavior); sales and sales management; senior management (he built a business unit up from an empty spreadsheet into a $30M per year operation); and, in this last role, he has been that most important of all possible entities, a customer…

Peter Cohan leverages twenty-five years of experience in selling and marketing business software and as a customer. The Great Demo! method comes directly from extensive firsthand experiences in developing and delivering software demonstrations, and in coaching others to achieve surprisingly high success rates with their sales and marketing demos.

For more information on demonstration methods, guidelines and tips, explore the author's website at www.SecondDerivative.com or contact the author directly at PCohan@SecondDerivative.com.


About the Author

“Have you ever seen a bad software demo…?” Peter Cohan helps organizations put the “Wow!” into their demos to make them crisp, compelling and successful - to get the job done.

He has had roles in four corners: technical, product and field marketing (he was banished to Basel, Switzerland for two years for bad behavior); sales and sales management; senior management (he built a business unit up from an empty spreadsheet into a $30M per year operation); and, in this last role, he has been that most important of all possible entities, a customer…

Peter Cohan leverages twenty-five years of experience in selling and marketing business software and as a customer. The Great Demo! method comes directly from extensive firsthand experiences in developing and delivering software demonstrations, and in coaching others to achieve surprisingly high success rates with their sales and marketing demos.

For more information on demonstration methods, guidelines and tips, explore the author's website at www.SecondDerivative.com or contact the author directly at PCohan@SecondDerivative.com.