Growing Your Own Business

About the Book

Starting a business is one thing, making it succeed is another. Once the seed for a business has been planted, how do you make it grow? Picking up where other small business management books leave off, Growing Your Own Business helps you deal with the ongoing challenges you face at each step of business development. What kind of business should I start? Should I add or drop products? Enter a new field? Focus on a different target market? Franchise the business? Hold a public stock offering? Merge with another business? Whether your business is in the idea stage, start-up, expansion, or mature stage, you will find the information you need to make key decisions in such areas as planning, financing, team building, marketing, expansion, taxation, transition, and more. A featured selection of the Fortune Book Club, Growing Your Own Business provides you with the tools you need to evaluate your options and choose the best course of action to keep your business on track.

About the Author

Gregory and Patricia Kishel have written numerous business articles and books, including the best-selling How to Start, Run, and Stay in Business. Gregory, former Director of the Orange County Small Business Development Center in Southern California, and Patricia, a Cypress College professor, are partners in the Kishel Consulting Group.