The Heart of the Sale
Making the Customer's Need to Buy the Key to Successful Selling
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About the Book
"Very innovative. The Heart of the Sale presents the selling process in a fresh and upbeat manner. It's easy to follow and understand, and makes the selling skills much less intimidating to a newcomer in the field of selling."
—Martha Orell, Trainer, Global Reservations Inter-Continental Hotels Group
"The Heart of the Sale should be required reading for any person getting into the sales field, advanced reading for any salesperson desirous of improving his or her income, and study to anyone intent on improving their interpersonal skills."—Bill Knuth, Trainer, Harry M. Stevens, Inc.
About the Author
Garry Mitchell, Ph.D. is a noted speaker and trainer who has presented seminars throughout North and South America, the Caribbean, the Pacific Rim, and Europe for more than 20 years. He is the author of the best-selling The Trainer's Handbook and lists many Fortune 500 companies, several U.S. government agencies, foreign governments and the United Nations among his clients.