Agency
Inside the World of Advertising
by
Book Details
Language :
English
Publication Date :
12/21/2000
Format :
Softcover
Dimensions :
6x9
Page Count :
320
ISBN :
9780595159956
About the Book
A young advertising executive finds intrigue, conflict, seduction and romance as he fights to save a client account that means survival to his agency. An intriguing look at the real world of advertising, written by a former senior agency executive who saw it all.
About the Author
Dan Pollick spent more than 30 years in the advertising agency business, working for three national firms in senior management positions before starting his own successful agency. A graduate of Dartmouth College, he enjoys traveling and fly-fishing the American West.