Agency

Inside the World of Advertising

by Daniel Pollick


Formats

Softcover
$17.95
Softcover
$17.95

Book Details

Language : English
Publication Date : 12/21/2000

Format : Softcover
Dimensions : 6x9
Page Count : 320
ISBN : 9780595159956

About the Book

A young advertising executive finds intrigue, conflict, seduction and romance as he fights to save a client account that means survival to his agency. An intriguing look at the real world of advertising, written by a former senior agency executive who saw it all.


About the Author

Dan Pollick spent more than 30 years in the advertising agency business, working for three national firms in senior management positions before starting his own successful agency. A graduate of Dartmouth College, he enjoys traveling and fly-fishing the American West.