When the Caffeine Wears Off

About the Book

Go behind the scenes of the New Economy in this compelling firsthand account written by a Fortune 500 company's e-commerce manager.

Often funny, occasionally shocking, but always on target, When the Caffeine Wears Off recounts the efforts of a century-old firm to gain a foothold in the online world.

Starting in August 1999, as the hype surrounding the Internet was reaching its peak, When the Caffeine Wears Off candidly reveals how the consultants, entrepreneurs and others involved with the New Economy really behave outside the public view.

Filled with real-world lessons from the trenches, When the Caffeine Wears Off is a must-read for businesspeople and anyone else who wants to understand the inner workings of the New Economy—and earn a profit in the digital age.

About the Author

Brian Ross works at a Fortune 500 company, where he is a manager on the e-commerce team. He lives far away from Silicon Valley in a less hyped part of the world.