Real Estate WebographerTM: Web Technology Handbook

About the Book

This book ensures Real Estate professionals are up-to-date on the latest Real Estate, web-enabled technologies. Real Estate agents are entrepreneurs by trade and look to establish an all-inclusive web presence around their good name. Given the array of web-enabled technologies currently on the market, this book provides a solid overview of core technologies that should be in an agent's tool-box.

Web-enabled technologies highlighted include: agent websites, single-property websites, virtual tours, MLS/IDX/VOW/ILD technologies, neighborhood search, comparable market analysis (CMA) and automated valuation model (AVM) reports, electronic forms, online transaction management, and mobile technologies. Finally, independent contractors, such as virtual assistants, are highlighted as they can help maintain the web presence for top-producing, Real Estate agents.

Real Products are showcased as case studies or examples; these products are drawn from today's foremost technology providers for real estate professionals. Some of the products showcased include: ZipForm®, RELAY™ transaction system, AgencyLogic PowerSites™ and RapidListings™ agent websites, Realbiz360.com virtual tours, iseerealty™ mobile application by iseemedia®, AgentAVM™ of eAppraiseIt, NeighborhoodScout® neighborhood search, and Team Double-Click virtual assistant staffing.

This book looks to be in-concert with the eLearning content found at Webographers.com for those completing coursework for the REAL ESTATE WEBOGRAPHER™ certification.

About the Author

Marc Grayson is the president of the National Institute of Webographers, the owner of the REAL ESTATE WEBOGRAPHER? certification. He has provided consultation to real estate agents and to real estate technology providers during product development. He holds a BS in Computer Science and an MS in Information Resource Management.