The Authorýs Guide to DEVELOPING BOOK MARKETING PLANS

About the Book

Congratulations-you're a published author! Now, here comes the hard part: if you want people to read your book, you'll have to get out there and promote it. For most authors, the most difficult part of developing a book marketing plan is knowing where to begin.

This guide provides an easy-to-follow process that will show you how to find your intended audience, how to best reach them, and how to engage them. It includes examples and tips from successful authors that will help you avoid the most common pitfalls of book marketing. Most importantly, it offers a detailed, week-by-week approach to help you build confidence and momentum as it explains how to:

• Identify and find your audience
• Decide the marketing approaches that are right for you
• Establish yourself as an expert
• Schedule your efforts for the greatest success
• Generate buzz through your marketing efforts

Whether you're a self-published or traditionally published author, The Author's Guide to Developing Book Marketing Plans is your resource for creating a winning plan that will get your book off the shelves and into your readers' hands.

About the Author

Lynette Petersen has more than fifteen years of marketing experience and has worked extensively with iUniverse authors. She served as the liaison with Barnes & Noble for the Publishers Choice program, and helped those authors generate creative sales methods and effective marketing plans for their titles. This is her first book.

Susan Driscoll, president and CEO of iUniverse, has more than twenty years of publishing experience, including work at HarperCollins and Holtzbrinck in such positions as publisher, editorial director, director of marketing, director of new media, and vice president of operations.