Straight Up: The Business of Winning Politics

About the Book

The business of politics has evolved quickly over the last decade. Today, a strategic communications plan should touch all aspects of a company's business strategy, including its public and government affairs programs. Drawing on my direct experience with companies and coalitions of all sizes-from the Fortune 50 to small, emerging companies-I hope to provide tangible tools for Corporate America to communicate more effectively internally and externally and build a foundation for long-term success.

About the Author

Craig Casselberry has spent more than 20 years in state and national politics, including service to three Governors and one U.S. President. For the past 14 years Casselberry has advised Corporate America on public affairs and communications strategies. As founder and president of Quorum Public Affairs, he has managed more than 150 public policy issue campaigns, including work for most of the Fortune 50. He has been named a national ?Rising Star of Politics,? profiled in multiple publications (including ?Casselberry Built Career on Making Connections?, November 2007), and been a published commentator in the world of politics and corporate public affairs since 1994. Casselberry has served as a mentor to high school students through his work with Eagle University and contributed time and financial support to a variety of civic endeavors. He is a graduate of The University of Texas at Austin.