Brand Triad

About the Book

Organizations of all kinds forge their brand's strategic trajectory on a daily basis, whether consciously or unintentionally. This occurs through deliberate planning and execution, chastening of market fads, or response to a competitive threat. Whatever the root cause, a direction emerges and the consequences unveil themselves somewhere along the brand's journey.
The primary value of the Brand Triad Model is that of a strategic assessment and repositioning tool for business managers and marketers alike. This is, by no means, a "silver bullet" axiom for all business ailments. The real value lies in the discovery and recognition process to uncover your brand's current state. In a world that moves at breakneck speeds, parsing out time to step back and take stock of your business and future direction is not only important, but healthy.

About the Author

Bill Nissim?s professional career includes ownership of an Aerospace firm, Fortune 500 Divisional Manager and Marketing Director for a privately held company.(23) He?s published over sixteen articles on brand strategy in well respected marketing web sites, newsletters, and global magazines. He holds a BA in Advertising and MA in Marketing Communications.