The Click
A memoir and lessons learned during the Great Internet Boom
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About the Book
This is a story about an average employee who hit the Internet lottery. In 1996 David Sidor joined a 15-person start-up company at the beginning of the Internet boom in the mid 1990s, and over the next seven years he watched the evolution of an entire industry, while also experiencing first-hand a roller coaster ride filled with hard work, success, play, greed and panic. A true account of what it was really like during this incredible era has yet to be told-until now.
David Sidor, an account executive with one of the Internet era's premiere players, DoubleClick, recounts his inside story of what it was really like during the boom days of high tech in the mid to late 90s. Stocks soared. Twenty-year-olds became millionaires overnight. Small start-ups became instant powerhouses.
Of course it couldn't last, and it didn't. The bubble burst. Many people lost it all. Still, the world was changed forever. The Internet was not just a fad. It was here to stay. It revolutionized our way of life, and American business would never be the same again.
David Sidor pulls back the veil and takes you on a fascinating journey inside the industry and reveals what life was like behind the scenes. The road was often rocky, but as the author vividly recounts, it was balanced out by an intense amount of partying and adventures along the way.
Come and find out how the world was changed-right on the other side of your computer screen.
About the Author
In 1995, with the dawning of the Interactive era, David Sidor became one of the first media planners to work exclusively online when he joined Poppe Tyson, a boutique advertising agency that existed at the time. Then, in July of 1996, David joined DoubleClick as their first inside salesperson and employee number 15. He suddenly had become an integral part of the original DoubleClick team that was instrumental in its success in a field that has been riddled with failures. Upon his departure from DoubleClick in June of 2003, David was one of the longest-standing employees. David?s current hobbies include hiking the Catskill Mountains in New York, scuba diving, and most recently, learning to fly. He lives in New York with his wife, Mercedes.