The Act of Choosing

About the Book

Choosing: Selecting a path when reason cannot show which way to go

Choosing pervades out lives, nourished by evolutionary roots that stretch back 4,000,000 years. It activates freedom and indexes social openness, and only the person who chooses can mature. One who chooses not to choose ignobly shuns responsibility and cannot honorably say, "I". Choosing, central to initiative, sparks the economy that feeds earth's swollen population.

Choosing works on policy issues that dispassionate reason cannot handle, and nothing less than good choosing will see us through these "interesting times". However, the melding of reason with choosing gave our species its edge over all the other hominids Context matching theory helps us (voters, CEOs, legislators) choose well, by telling us the nature of the act of choosing. CM theory directly opposes DA's rational models, painting choosing as a swift, natural happening, basically intuitive and non-mystical. It exposes the prerequisites to good choosing.

Theoretical = impractical? No way. "There is nothing so practical as a good theory" (Kurt Lewin), and Dr. Rhyne spends two thirds of this book exploring the many very practical, often revolutionary implications of his "good theory".

Do you want to choose better? Learn how you choose.

About the Author

Dr. Russell Rhyne is trained and experienced in both the hard and soft sciences; he worked for 35 years along the interface between the two, helping individuals choose better. Since 1990, he has studied the nature of the act of choosing. He lives now in Santa Barbara, in semi-retirement.