E-Commerce

About the Book

Electronic Commerce is one of the most important aspects to emerge from the Internet. It allows people to exchange goods and services immediately, with no barriers of time or distance

Initially, E-Commerce was primarily the domain of large firms, due to its initial format of customized, complex, and expensive transactions – essential barriers to entry by smaller competitors. Today, for a nominal fee, anyone may become an online merchant, with the potential to reach millions of consumers world-wide. In essence, the development of the Internet has had the same effect on E-Commerce as Henry Ford’s assembly line on the automotive industry. It has converted a luxury for the few into a relatively simple and inexpensive device for the masses.

In this book, we will explore these impacts and innovations. The purpose of this book is to provide a preliminary analytical foundation (knowledge base), which then may be used for further, more advanced study. It is not intended to be an exhaustive analysis—yet at the same time provides as much information as possible to provide an accurate depiction of the current state and likely future direction of E-Commerce.

About the Author

Brian Satterlee has served as full professor of Business at three private liberal arts universities, specializing in information resources management, international business, and leadership/management. Dr. Satterlee has consulted with numerous organizations, in the areas of productivity improvement, leadership, technology, and innovation. He may be reached at http://www.maxpages.com/catalyst.