Good Press

About the Book

In Good Press: An insider's guide to publicizing business and community news newspaperman Richard Tuttell shares his insights and experiences to put readers behind the editor's desk and improve their chances of having their news releases printed or broadcast. Tuttell provides basic instruction on how to format and submit news items for free publication. He also points out where the majority of submissions fail to come up to publication standards and answers the only two questions newspaper editors are ever asked "Why didn't you put that in the paper?" and "Why did you put that in the paper?" Good Press is for those who have a story to tell, want to share an opinion or need to be prepared should they be reluctantly cast into the spotlight. It is a book both the serious practitioner of public relations and the volunteer publicity chairman will want to have close at hand.

About the Author

Richard V. Tuttell is executive editor of a daily newspaper. He has written thousands of published articles during an award-winning journalism career spanning more than two decades. A reporter and editor for a variety of community newspapers, he spent 11 years with the New York Times Regional Newspaper Group.