Asia ³⁶⁰

About the Book

"There is no such thing as 'Asia' if you're defining it as a single entity, something with one language, one culture, one people, one anything. Asia consists of fifty countries and territories, and that means multiple languages, cultures, sets of customs, and ways of doing business."

Told from the eyes and extensive experiences of Founder and Chairman of NetCel360 and former President of Dell Asia-Pacific, Phil Kelly, Asia³⁶⁰ is a refreshing and engaging guide to bridging and building businesses in Asia. Entrepreneurs and corporate professionals from around the world will find useful insights and often brutally honest answers to burning questions, that will provide understanding and further demystify business practices in Asia. An indispensable primer on building successful company, Asia³⁶⁰ is the perfect business companion that uncovers hidden cultural practices and provides insights into Asian business acumen; where the concept of giving face and not crossing your legs could make or break a multi-million dollar deal. The book brings to life real answers and solutions to conducting business successfully in one of the most challenging and complicated regions in the world.

Asia³⁶⁰ is a must read for all business leaders and entrepreneurs about to embark on an Asian business venture!

About the Author

Phil Kelly is President and CEO of Kelly International Development Corporation, an International Business development Corporation operating in Asia-Pacific, Europe and the United States. Mr. Kelly is also the founder of Good Luck Gamblers, LLC, a Global Community for Gamblers. Mr. Kelly previously served as Chairman and CEO of Vsource Inc. (VSCE) which provides customized global business process outsourcing (BPO) to clients worldwide. Vsource is ranked on the Global Services 100 list. Mr. Kelly joined Vsource from NetCel360, where he served as Chairman and CEO. Mr. Kelly founded NetCel360, an Asia-Pacific focused BPO provider, which became Vsource through a reverse merger in 2001. Prior to NetCel360, Mr. Kelly served as President of Dell Computer Corporation Asia-Pacific, where he established a comprehensive distribution network, serving customers in 49 countries. He was responsible for building Dell’s entire Asia-Pacific operations, including the establishment of Dell’s first Asia Pacific Customer Center (APCC) in Penang, Malaysia, a center that manufactures the entire line of Dell computer systems. He later established Dell's second Asia-Pacific manufacturing facility based in Xiamen, China. Under Mr. Kelly's direction, Dell Asia-Pacific became the fastest-growing region in the entire organization. His Asia-Pacific team of 1,400 members contributed more than US$1 billion of Dell's overall annual revenue. Prior to joining Dell, Mr. Kelly served as Vice President and General Manager of Motorola, Inc. Land Mobile Products Sector, North Asia Division. Based in Hong Kong, he oversaw the operations, planning, distribution, and product planning for an area that included China, Hong Kong, South Korea, Taiwan, Japan, and the Philippines. Mr. Kelly also created Motorola's first telephone/direct mail sales operation for the U.S. market. A recognized industry leader in high technology and e-commerce in the Asia-Pacific region, Kelly has been quoted extensively in Business Week, Fortune, Far Eastern Economic Review, and the Asian Wall Street Journal, as well as other various top-tier global publications. He has also appeared on CNBC, as well as on a number of Asian television networks. In addition, Mr. Kelly is the author of Asia360, a guide on corporate expansion for enterprise organizations seeking to expand its business presence in Asia-Pacific. Mr. Kelly graduated from the University of San Diego with a BA in Business Administration and is a licensed General Contractor and Real Estate Broker.