The 2,000 Percent Solution

About the Book

Organizations, like people, are creatures of habit. They tend to approach problems in predictable ways. This revolutionary book argues that such ingrained habits, which often masquerade as efficient procedures, actually obstruct growth.

The 2,000 Percent Solution introduces "stall busting," a process that shows you how to recognize typical stalls (like poor communications, disbelief, misconceptions, procrastination, tradition and bureaucracy) and how to overcome them.

Through unorthodox examples ranging from the sinking of the Titanic to sketches attributed to Leonardo da Vinci for a bicycle, The 2,000 Percent Solution redirects knee-jerk reactions onto more productive paths.

In addition, you'll learn about a new set of thought processes for designing and implementing solutions that will reap benefits 20 times greater or faster than the same tired "normal" solutions.

Packed with specific examples, advice and questions to help you improve your organization's process weaknesses, you'll learn how to go beyond today's best practices into the uncharted realm of what needs to be imagined and accomplished.

Since the first printing of this book in 1999, organizations all over the world have made The 2,000 Percent Solution a daily resource for overcoming the dual challenges of tough competitors and a difficult business environment. We are particularly pleased that the book has become popular in the rapidly growing and changing markets of China. Readers say the advice and examples are as timely today as when the book was first published. We look forward to hearing your comments and questions at mitchell@mitchellandco.com.

About the Author

Donald Mitchell is chairman and Carol Coles is president of Mitchell and Company, a corporate strategy firm they co-founded in 1977 based in Wellesley, Massachusetts. Robert Metz is a former ?Market Place? columnist of The New York Times and author of CBS: Reflections in a Bloodshot Eye.