The Art of Business Warfare

Outmaneuver Your Competition With Military Tactics

by David Leppanen


Formats

Softcover
$14.95
E-Book
$6.00
Softcover
$14.95

Book Details

Language : English
Publication Date : 5/26/2006

Format : Softcover
Dimensions : 6x9
Page Count : 140
ISBN : 9780595384891
Format : E-Book
Dimensions : N/A
Page Count : 140
ISBN : 9780595828708

About the Book

The study of warfare not only teaches us how to win, but how not to lose. The unique perspective in The Art of Business Warfare centers on applying military techniques to the business world.

Author David W. Leppanen outlines military operations and business cases to illustrate how military principles, such as preemption, dislocation, and disruption, can enhance your business operations. Using the following examples from internationally recognized companies, Leppanen discusses skills and tactics companies need to be successful on the corporate battlefield:

  • Similarities between business and warfare
  • Principles of war
  • Staff operations
  • Operation plans, orders, and after action reports
  • Guerrilla operations
  • Women in the workplace and the military
  • Murphy's laws of business

Both military and commercial operations must be thoroughly organized, carefully planned, and faithfully executed. Let Leppanen's The Art of Business Warfare show you how to use military-based tactics to outmaneuver your competition.


About the Author

Army Reserve Officer David W. Leppanen has served as a liaison officer with CENTCOM (Forward) and a targeting officer with Combined Forces Command in Afghanistan. In the civilian sector, he has worked in administration and logistics. He currently resides in Mahtomedi, Minnesota.