Case Studies in Increased Sales

About the Book

[This book is written in Japanese.]

This book is one of the Tachibana Publishing Future Book Series (Japanese Edition), a series of books with the world’s leading futurists and social analysts. This series looks at future perspectives in a variety of fields- economics, ecology, management, leadership, stock markets, culture, and social issues.

For most companies, the ability to improve sales is the best predictor of the ability to survive in a difficult market. Drawing on thirty years of experience in sales promotion, author Susumu Miura uses actual data to analyze over two hundred detailed case studies of successful companies.

About the Author