Follow The Other Hand
LEARN TO MAKE SMARTER DECISIONS THINK DIFFERENTLY, LEAD DIFFERENTLY!
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I wrote this business novella to help you discover innovative ways to dramatically improve your business. The theme of the book uses magic as a metaphor. The secrets revealed are based on a process that helped produce a billion dollars in sales for some of the world’s most recognized brands, including Merrill Lynch, Time Warner and Proctor & Gamble. When Jonathan West tells people he is in the oil business, he likes to watch them silently count the dollars he’s worth. But Jonathan isn’t running ExxonMobil or Chevron—he’s in the olive oil business. It’s a family business and it’s facing a crisis: Its mom-and-pop customers are disappearing and the big supermarkets are a threat. The business is troubled and needs an urgent reinvention. So what does Jonathan do? He engages the services of a consultant who is considered a magician. Literally. The magician takes Jonathan and his team on a journey of creativity and innovation that helps them to revive and energize their entire business strategy. Together they learn how to abandon old assumptions and discover creative new solutions to business. And they learn a magic trick or two along the way. So will you.
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About the Book
“Follow The Other Hand provides inspirational lessons that change the way you listen to your customers and inspires you to look for new approaches - with great results.”
— Chris Neighbour, HSBC, Leadership Programs Manager
“Pure Magic. One of the few business books that presents real and valuable ideas to grow your business in an enjoyable read.”
— Greg Marchi, COO DukeCE Europe/Africa
“A rare read. In less than two hours this book transforms the way you think about innovation and business creativity.”
— Carol Hamilton, President, L’Oreal Paris USA
“Cohen does the trick in creating an incredibly fast, fun read mixed with serious content. He’ll have you manufacturing brilliant innovative ideas within the first few pages.”
— Mike Kelly, Founder, Clearmeadow Partners
“Presto! What Andy cohen shows up his sleeve is the magic of reinventing your business. Never take no for an answer — in fact, turn the no into a yes!”
— Steve Cone, Author & Chief Marketing Officer, Epsilon
About the Author
Andy Cohen helps people think differently and lead differently. His creative communications and learning firm works with global clients including Bosch, American Express, HSBC, Novartis and Nestle. He’s also an expert magician and served on the board of the Society of American Magicians, Parent Assemply #1. He resides in New York City with his wife, Deborah, son, Max, and cat, Boris.