Selling to China

About the Book

The conventional wisdom that only large corporations can do business in China is a thing of the past. Small and medium-sized businesses today enjoy the same opportunities in China once granted only to large multinational conglomerates. In Selling to China, author Stanley Chao helps all businesses: • Learn effective ways to deal with Chinese businesspeople and private and state-owned companies • Determine whether certain products or services are viable for the Chinese market • Understand the psyche of the “Mao Generation” Chinese, who are now China’s business owners, executives, and government leaders • Develop low-cost, market-entry strategies Filled with clear, tangible steps and applicable anecdotes, Selling to China bridges the gap between Western and Chinese cultures, languages, and histories to help businesses enter the Chinese marketplace.

About the Author

Stanley Chao is an entrepreneur and consultant who has worked in China for more than twenty years. During his career, he has worked for large multinational companies in China, such as Merrill Lynch, SoftBank, and Philips Electronics, served as president of Kingston Technology Japan, and consulted for dozens of large and small Western companies, including Intel, Emerson Electric, SPX, Kingston Technology, and Baxter Healthcare, among many others. In 2001 he founded All In Consulting, a consultancy that assists small and medium-sized businesses (SMBs) develop and implement business strategies for both outsourcing from and selling to China and other Asian markets like Japan and Korea. Chao holds degrees from Columbia University and the University of Pennsylvania as well as an MBA from UCLA. A first-generation Chinese American, he is the son of Chinese immigrants who emigrated to the US from China and Taiwan. He is fluent in Mandarin Chinese and Japanese. allinconsult.com