Shades of Green
A guide to going green for the rest of us
by
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What Shade of Green Are YOU? This is the premise from which this book begins. Going green is NOT a simple matter. Different people can "go green" in many different ways depending upon their lifestyle and their tolerance for lifestyle changes. The dramatic changes required for a true "green" lifestyle with minimal impact on the environment are significant. Many are not willing to go that far. But, they want to get in the game within whatever personal limitations and tolerances they have. This book provides them with a staged process to "going green." It is organized for three levels: Level 1: "I can do that," tells the novice the simple starting points with minimal impact on lifestyle to going green. Someone just getting into green living and sustainability can start here and grow into a greener lifestyle. Level 2: "Takin' it the the next level," shows the reader how to move on to a more significantly green, yet more intrusive, lifestyle. The ideas presented to the reader here have impact on lifestyles. These ideas are for the person (or family) ready for more significant changes in lifestyle to create less impact on the environment. They can logically follow the easier ideas in Level 1, or the more dedicated can move directly to this level. Level 3: "Committed to a green lifestyle," presents the reader with the most significant actions they can take to live green. These are life changing ideas for the reader ready to make a life-altering decision to reduce their drain on the environment. Every idea in this book is reasonable, achievable, effective, and arranged so as to allow the reader to become greener when and how they want. Readers learn about environmental problems and challenges we face today. Then they learn solutions THEY can apply to those problems, personally, at home. This book is by the different rooms in the home. • How to make the kitchen greener • How to adopt greener laundry practices • How and what to recycle in the home This book presents the reader with ways to go green in their own fashion and within the constraints of their own lifestyles. Going green is a personal decision, and different for everyone. This book provides solutions for people at all levels. Useful for getting started on a green lifestyle without pain; growing into a more green lifestyle with more significant changes; then a major effort to become completely green with major lifestyle changes. Something for everyone. Going green your way.
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About the Book
What Shade of Green Are YOU?
Want to live a greener lifestyle but not sure where to start?
Today, it’s not a matter of whether we want to be green—it’s more about how green we can be and where we start.
Shades of Green is a practical guidebook that allows you to become green—at a pace and in a way that fits your lifestyle and individual starting point. The ideas in this book are reasonable, achievable and arranged in such a way that you can become greener when and how you want. Become your shade of green!
Learn about environmental problems and challenges we face today. Then learn solutions YOU can apply to those problems, personally, at home.
This book is by the different rooms in your home.
- How you can do to make your kitchen greener
- How to adopt greener laundry practices
- How and what to recycle in your home
Start today! Learn how to go to the next shade of green or merely catch up. There has never been a better time to get started! With Shades of Green as your guide, you’ll make changes that matter—to you, to your family, to the future and to the planet.
It’s time to go green—pick your shade.
About the Author
Julie Vincent, APR Julie has more than 25 years of experience in corporate communications, media relations, crisis management, marketing and writing services. She is president and owner of Wordsmith Communications Group, Inc., a full-service marketing communications consulting firm, and a public relations consultant, Diabetes Care for Roche Diagnostics. Before that, she headed up the Corporate Communications department and served as North American spokesperson for a billion-dollar publicly traded company. She was also Director of Marketing and Community Outreach for a major student lendor. Right out of college, Julie taught journalism, English, speech and creative writing on the secondary level and still holds a lifetime teaching license in the state of Indiana. She is currently an adjunct professor at IUPUI in the Journalism department. A published author and a national award-winning corporate communicator, Julie has a B.S. in Journalism, English and Radio/Television/Film from Ball State University and a M.S. in Journalism and Secondary Education from Butler University. She also has her APR designation from the Public Relations Society of America and is a past president of both the Hoosier Chapter of PRSA and the Indianapolis Public Relations Society. Julie, her husband Dave, and their son Gavin live in Indianapolis. Robert E. Dittmer, APR Bob has more than 28 years experience in public relations, marketing and higher education. His current position as a faculty member in the Indiana University School of Journalism at IUPUI is the culmination more than 15 years as an adjunct faculty member with colleges and universities around the country, in both graduate and undergraduate programs. He teaches public relations courses, is responsible for managing the public relations undergraduate sequence, is director of the Public Relations Graduate Studies Program, and serves as the marketing and retention officer for the school. He is also a member of the university’s Enrollment Management Committee. He has served as the Director of Media Relations for both an American government organization with responsibilities for all of Europe, as well as for NATO with responsibilities for information management worldwide. Bob has more than 18 years experience in public relations and advertising agencies, working on a wide variety of clients in both Business-to-Business and Business-to-Consumer arenas. He is also an author, and literary agent. Shades of Green is his fourth published book. With a B.A. from John Carroll University and an M.A. in Communication from Marshall University, and Accreditation from the Public Relations Society of America (PRSA), he is also dedicated to his profession. He was the 1998 President of the Hoosier Chapter, PRSA. He also served as 1999 Chair of PRSA’s national Association Section and as Chair of PRSA’s East Central District in 2001 (five states). Bob was elected to membership in the Indianapolis Public Relations Society in 1998. Bob and his wife Susan live in Indianapolis.