Master Media Relations
The Complete Guide To Getting Better Press Coverage
by
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There is a connotation with the term “source” that conjures up an image of a clandestine meeting, a “Deepthroat” giving away secrets, or an anonymous caller. But in reality, a news source is anyone who provides information to a reporter. If you deal with the media as part of your job or if you speak to reporters to promote your business, campaign, or cause, then you are a news source. Effectively reacting to the media is more important than ever before. The dynamics of technology allow every quote, every photo, every editorial, and every misstep to be forever accessed online. A story produced in Dallas can be almost instantly spread to Manhattan and London and Hong Kong. News spreads fast these days. Stories are posted on web sites within minutes, deadlines are much shorter, and sources must respond rapidly and accurately. Facing a news reporter can be intimidating for anyone. Even articulate attorneys, verbose politicians, and stoic law enforcement agents can be rendered speechless by the knowledge that what they are about to say will appear in print or on television or radio. An unprepared and antsy news source can cause damage to their company, their reputation, or their business. But if you are prepared, dealing with reporters can be a productive and even enjoyable experience.
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About the Book
Master Media Relations is a comprehensive strategy for communicating with the media whether on the offensive or the defensive. This book supplies professionals across many diverse fields with the tools they need to generate good publicity, deflect negative coverage, answer questions on the fly, and handle reporters under any given circumstance.
Public officials, law enforcement agents, attorneys, business owners, administrators, non-profits, and all spokespersons will learn from this guide how to steer the direction of a news story. Master Media Relations educates news sources on the realities and fundamentals of media contact:
- How to handle media interviews
- How to derail negative publicity
- How to manage public information in a crisis situation
- How to craft a story idea to promote an agenda or project
- How to build a relationship with reporters
- How to counteract errors and misquotes
- How to prepare for televised interviews and photos
- How to write effective press releases and take quality news photos
About the Author
Donna Giancontieri is a writer, former news reporter, and media spokesperson with 12 years combined experience on both sides of the media desk. Today, she is a consultant for professionals in many fields. Giancontieri lives in New York. Visit her web site at mastermediarelations.com.