VIDEOGAME MARKETING AND PR
VOL. 1: PLAYING TO WIN
by
Book Details
About the Book
The definitive guide to mastering the essentials behind making, marketing and promoting product to the world's fastest-growing, most exciting entertainment business-the $13.5 billion computer and videogame industry-is finally here. Everything you need to play with the pros is right at your fingertips.
- LEARN TO:
- TOP THE CHARTS
- MAKE HEADLINES
- IMPROVE REVIEW SCORES
- INSPIRE MILLIONS OF FANS
- ENHANCE JOB PERFORMANCE
- INCLUDES:
- IN-DEPTH HOW-TOs
- EXPERT ADVICE
- HANDS-ON FEEDBACK
- PROVEN TIPS
- CEO-LEVEL INSIGHT
About the Author
Scott Steinberg is managing director of Embassy Multimedia Consultants, which counsels game industry developers, publishers and investors worldwide, and co-author of The Videogame Style Guide. The industry?s most prolific author and radio/TV host, he?s covered gaming for 300+ outlets from CNN to Playboy, USA Today and TV Guide. Other ventures include software publisher Overload Entertainment and Games Press USA, the ultimate resource for game journalists.
www.sellmorevideogames.com