VIDEOGAME MARKETING AND PR

About the Book

The definitive guide to mastering the essentials behind making, marketing and promoting product to the world's fastest-growing, most exciting entertainment business-the $13.5 billion computer and videogame industry-is finally here.
Everything you need to play with the pros is right at your fingertips.

LEARN TO:
• TOP THE CHARTS
• MAKE HEADLINES
• IMPROVE REVIEW SCORES
• INSPIRE MILLIONS OF FANS
• ENHANCE JOB PERFORMANCE

INCLUDES:
• IN-DEPTH HOW-TOs
• EXPERT ADVICE
• HANDS-ON FEEDBACK
• PROVEN TIPS
• CEO-LEVEL INSIGHT

About the Author

Scott Steinberg is managing director of Embassy Multimedia Consultants, which counsels game industry developers, publishers and investors worldwide, and co-author of The Videogame Style Guide. The industry?s most prolific author and radio/TV host, he?s covered gaming for 300+ outlets from CNN to Playboy, USA Today and TV Guide. Other ventures include software publisher Overload Entertainment and Games Press USA, the ultimate resource for game journalists.