THE SHAPE SHIFTERS

About the Book

The Shape Shifters tells how to create a powerful advantage by continuously changing to create and deliver what customers want-and consider best value-now and in the future. It's full of unique tools & techniques to help understand value and develop consensus on how value is perceived by customers, competitors and your own organization. It explains why the key to success is making the shape of your business one that consistently creates and delivers the value your customers wants.

"This book will make you rethink the strategies of your entire company."-James Swartz, author, Seeing David in the Stone

About the Author

John L. Mariotti, President & CEO of The Enterprise Group, was formerly President of Huffy Bicycles and Rubbermaid Office Products Group, now a Director on multiple Strategy, Branding, Marketing and Partnerships; a conference keynote speaker and internationally known author and columnist. His web site is www.shape-shifters.com.