Social Media Survivor

The Journey of the President and CEO of Involver

by Don Beck



Book Details

Language : English
Publication Date : 4/30/2015

Format : Softcover
Dimensions : 6x9
Page Count : 188
ISBN : 9781491761717
Format : Hardcover
Dimensions : 6x9
Page Count : 188
ISBN : 9781491762479
Format : E-Book
Dimensions : N/A
Page Count : 188
ISBN : 9781491761748

About the Book

When author Don Beck walked into the offices of Involver, a social media startup, as their new CEO in June of 2011, he had no idea what to expect. He was rich with confidence, but lacked experience as a first-time CEO in a technology industry that was dynamically changing every day. For Beck, the task was daunting, but equally exciting.


In Social Media Survivor, Beck tells the roller coaster ride of running Involver, a tenure that led to its sale in July of 2012 to Oracle. As a seasoned fifty-five-year-old veteran of the high-tech industry, he had to bridge the generation gap between the sixty employees who were young and extremely talented; each one of them was under the age of thirty and had forgotten more about the social marketing industry than Beck had learned. 


Beck shares the highs and lows of leading a small, but fast-growing social media marketing company in a competitive industry that changed quickly. Every day brought new challenges—not only within the company, but industry wide. Social Media Survivor tells the story of a high-tech entrepreneur and how his perseverance paid off. It provides keen insight into what it’s like to be the CEO of a hot, fast-growing social media startup.

About the Author

Don Beck joined Involver in June of 2011 as the President and Chief Executive Officer. Involver was a fast growing social media marketing company that eventually sold to Oracle in July 2012. Before Involver, Don held key executive positions in numerous companies including Postini (sold to Google in 2006), Adobe, JD Edwards and IBM. Beck has over thirty years of sales, marketing and senior operational experience in the high tech sector.


Don holds a B.A. in Marketing from Michigan State University and an M.B.A. from Miami University. He is an active mentor with Tech Starts in Boulder, Colorado.     


He resides in Castle Pines, Colorado with his wife Susan and have three children; Lindsay, Danny and Ryan.