Why Entrepreneurs Really Fail, is not just a book… it is the struggle that I have gone through as an entrepreneur, in life and in business.
Through various chapters that describe the challenges faced in time by an entrepreneur, I have taken the liberty of highlighting an account of my experiences, my mistakes, my successes and of course my failures.
This book is practical for college and university students that want to comprehend what entrepreneurship is all about. It will also serve as a guide for those sitting on the fence, not knowing whether to jump in the world of entrepreneurship or not, and what it would take to be successful. It will help young entrepreneurs acknowledge entrepreneurship struggles and determine their road to success. My experiences will also allow successful businessmen to reflect on their businesses and ascertain the reasons for their triumph or lack of it.
The book symbolizes the fact that mistakes are an essential ingredient in the pot of success. It also demonstrates the fact that to be successful, one has to follow the discipline that a business demands with the common sense that is needed to operate it, grow it and then sustain it. To be an entrepreneur one has to behave like one. Emotions have very little to do in business and hence should not be used to either make decisions or even to follow through on them.
The book touches on topics that are critical for the success of a business and an entrepreneur.
We seldom talk about the entrepreneurs spouse… well I have. Personal experiences and interviews with successful and then not-so successful entrepreneurs have shown that a spouse can make a business or break it. Or for that matter, entrepreneurs that are faced with criticism from their spouses have been known to dump their ventures and move on to a lesser threatening, lesser riskier undertaking.