Amazon.com offers a number of promotional programs aimed at helping authors sell more books. Some of these programs are free of charge, while others are fee-based. While these programs can be a great addition to your marketing plan, it's important to remember that not every Amazon program is right for every book.
As a service to our authors, iUniverse has researched Amazon's special promotional programs with the goal of helping you answer the following questions:
Amazon's Search Inside feature makes it easier for customers to find your book when they perform a keyword search on Amazon.com.
Amazon Connect is a program that enables authors to create an author profile page and communicate with their readers by blogging (posting customized messages) on the Amazon.com Web site.